Creating Profitable PPC Campaigns With Prosper202

Creating Profitable PPC Campaigns With Prosper202

Most PPC campaigns just have a limited amount of keywords that truly convert into sales. Hunting down any non-converting keywords is an integral part of optimizing your campaigns and achieving them profitable. How do you figure out which keywords are converting for you? That is where Prosper202 is available in.

Prosper202 is a free, real-time PPC tracking software by the folks of Tracking202. It's self-hosted, which means that you will need to handle the installation on your own server. If you're planning on sending a big volume of clicks through Prosper202, i then would make sure you install it on a VPS or your own dedicated server. Prosper202 Alternative

After you have everything installed, you may first want to setup your campaigns. Within the setup tab, there is a submenu that displays the several setup steps. You may first need to add in your PPC accounts (ie. Pay per click, MSN Adcenter, etc) after which input any affiliate networks you use (Hydra, NeverblueAds, etc).

Next, you will want to add in the required info for the particular offer you want to send traffic to. Giving her a very step here is to go in the correct affiliate url. You will get this from the affiliate network you're currently using. Make absolutely certain to include the subid parameter within the url so Prosper202 can send down the subids correctly.

You also have the choice here of cloaking your tracking link. You must normally do this as you never want anyone to see where you get your traffic from. Your affiliate manager can figure this out by just checking your referrer. By cloaking your link, the referrer can have up as the website name of where you installed Prosper202 on, instead of the landing page itself.

For PPC campaigns, it is possible to normally direct url to an offer, or send the customer to a landing page. If you use a landing page, then you will need to put it in at the same time. Once you have done that, you're going to get a snippet of javascript to place onto your landing page. You will probably have to change any links for your offer to the one the Prosper202 gives you as well.

Once this really is all setup, you are able to retrieve the links you may use. These will be input in to the PPC platform that you will be using. Make sure to add in the extra keyword parameter in case your PPC platform requires it. This can enable Prosper202 to track the keyword associated with a particular click.

In order to have real-time tracking in the leads you receive, you will also need to give the global tracking pixel that Prosper202 provides you with to your affiliate manager. They should install it on the offer's confirmation page and once you get a lead, the pixel will fire and will also notify Prosper boost the stats. It becomes an optional step, but if you don't do this you will must manually enter in the converting subids into prosper202 yourself. Prosper202 Alternative

Once you have gotten everything setup, Prosper202 will handle the others. You can see your clicks and conversions in real-time while using Spy View, and you'll see all the individual stats for each and every campaign in the overview page. Anyone can figure out exactly which keywords are bringing about sales and those are not. By having this info at your fingertips, you can get those non converting keywords and start getting your PPC campaign profitable.


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04/09/2015 17:38
04/09/2015 17:37


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